Market Fit

Project conducted by: Jonathan

Client: One of the largest US biotech companies 

Objective: Determine whether company should enter the heart and lung post-transplant monitoring space.

Jonathan identified the most appropriate KOLs to collaboratively conduct studies with, negotiated and closed relevant contracts, designed the respective studies with the clinical operations team, and co-led data analysis.

Other Deliverables:

• Market research

  • Competition analysis

  • Ad boards

  • Upstream marketing, market fit

• Financial forecasting

• Product positioning, marketing collateral, clinical adoption potential 

Outcome: Company entered the post-transplant monitoring space for both heart and lung and has been executing well in this space.